Amazons Ember Artline is its answer to Samsungs Frame with a focus on value and AI

Date:
Mon, 05 Jan 2026 15:00:00 +0000

Description:
Amazon is taking on Samsungs Frame with the Ember Artline Fire TV, a
lifestyle TV that combines art display with ambient AI features and a likely lower starting price that includes the frame in the box.

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While Samsungs Frame TV and now Frame Pro inaugurated the category of a lifestyle TV that displays art, and does it to an exceptional degree with anti-reflection blocking coatings, there have since been other entries in the category.

Hisense offers its Canvas TV, which, for one, significantly lowers the cost
of entry, and now Amazon, which has also been expanding its Fire TV lineup with QLED and Mini LED sets, is moving into lifestyle TVs.

Dubbed a lifestyle TV for any room, the Amazon Ember Artline looks a lot like a Samsung Frame or a Hisense Canvas TV, complete with a frame that snaps around the edges. The main difference, though, from the released images, is that the Ember Artline, like a Fire TV Omni, has a rectangular box on the bottom. (Image credit: Amazon)

This piece helps to power Amazons Omnisense Technology, which enables an ambient experience for this Fire TV meaning it can intelligently turn the TV on or off, and even change whats being shown as it detects people entering
the space.

Given Amazon's all-in commitment to Alexa+ , at least in the United States
and other supported countries, there are far-field microphones, and the AI-powered version of the ever-popular Amazon assistant will be functional here.

As far as picture quality goes, the Amazon Ember Artline is a 4K QLED TV with support for HDR10+ and Dolby Vision , and its finished with a matte coating
to offer what we suspect will be a similar effect to that of Samsungs The Frame and The Frame Pro meaning it will block reflections on the screen and ultimately reduce glare. Thats especially important when its displaying artwork, as it helps keep the effect believable. Well definitely want to test this out, but Amazon also says the Ember Artline is just 1.5 inches thick, making it quite thin.

Out of the box, youll be able to pick from over 2,000 pieces of art to
display on the Ember Artline, but you can also connect it to Amazon Photos to easily expand that number with your own images. Amazon has also built a new
AI feature in which youll take and upload four photos of where the Ember Artline is being hung, allowing it to analyze the space and then recommend photos or artwork that will work best with the existing designs in your home. (Image credit: Amazon)

To complete the effect that the Ember Artline is a work of art, Amazon will offer 10 different styles of frame that attach around the TV. Those include Ash, Black Oak, Midnight Blue, Fig, Matte White, Teak, Walnut, Pale Gold, Silver, and Graphite, and the frame will be included with the purchase of the TV a major difference compared to The Frame and The Frame Pro.

Amazons Ember Artline will launch in the United States, the UK, Canada, and Germany in the spring of 2026, starting at $899.99 (about 670) for the
55-inch model, with a 65-inch model also set to launch at an unannounced price. Thats significantly fewer sizes than the Frame or the Canvas TV, but this is an interesting first step for Amazon, and one that aims to differentiate on value when it comes to cost by including the frame for the Ember Artline.

Theyre not alone in the AI TV space, though, with Samsung already announcing at CES 2026 that, in addition to its own AI and LLMs on its TVs, it will also support Copilot and Perplexity. Suffice to say, were eager to go hands-on
with Amazons new Ember Artline Fire TV and will do just as soon as we can.

We'll also need to see how Samsung prices its 2026 Frame TV lineup, but right now a 55-inch Frame TV has a list price of $999, so Amazon is undercutting that by $100 if this pricing sticks.

TechRadar will be extensively covering this year's CES , and will bring you all of the big announcements as they happen. Head over to our CES 2026 news page for the latest stories and our hands-on verdicts on everything from wireless TVs and foldable displays to new phones, laptops, smart home
gadgets, and the latest in AI.

And dont forget to follow us on TikTok and WhatsApp for the latest from the CES show floor!



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Link to news story: https://www.techradar.com/televisions/embargo-7am-pt-10am-et-1-5-2026-amazons- ember-artline-is-its-answer-to-samsungs-frame-with-a-focus-on-value-and-ai


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