There wont be any new Asus ROG phones or Zenfones this year or maybe ever

Date:
Mon, 05 Jan 2026 11:31:41 +0000

Description:
Asus has confirmed that it has no plans to release new phones this year, but you'll still be able to get support for existing handsets.

FULL STORY ======================================================================Asus
has said it won't launch any new phones in 2026 It will still honor
warranties and provide software updates for existing handsets Its future in the business beyond 2026 is uncertain, but doesn't sound promising

If youre a fan of the likes of the Asus ROG Phone 9 Pro or the Asus Zenfone
12 Ultra , we have some bad news, as it seems new models in these lines wont be coming for a long time if at all.

Asus has confirmed to DigiTimes that it currently has no plans to produce new smartphone models in 2026 so we probably wont see a Zenfone 13 or an Asus
ROG Phone 10.

This isnt entirely surprising news if youve been keeping up with the brand,
as its latest gaming phones the ROG Phone 9 series launched back in
November of 2024, so that series already didnt get a new model in 2025. We
did see the new Zenfone 12 Ultra in early 2025, but Zenfone is a fairly niche series, so this probably wasnt a big money maker for the company. The Asus Zenfone 12 Ultra (Image credit: Future) A partial exit

Right now, Asus isnt totally exiting the smartphone market. According to DigiTimes it has pledged to continue offering after-sales support, such as warranty coverage and software updates. But no new models will be developed, and it sounds like existing models may also cease being sold once stock dries up.

There is some small hope in the companys wording, as its so far only talking about 2026, so its possible that it will resume making smartphones in 2027.
It also said there are currently no plans to develop new phones this year, which leaves a bit of wiggle room for their plans to change. But it certainly sounds like this might be it for new Asus phones.

Thats a shame, as the company often made excellent handsets, with models in the ROG Phone line for example often topping our list of the best gaming phones . So while these might not have been best sellers, theyre sure to be missed by those who value these sorts of handsets.

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Link to news story: https://www.techradar.com/phones/asus-phones/there-wont-be-any-new-asus-rog-ph ones-or-zenfones-this-year-or-maybe-ever


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