Sony is going whole hog on the weird ad campaigns again with its 'It Happens
on PS5' campaign - that you'll get to see in real-life locations

Date:
Tue, 11 Nov 2025 10:58:06 +0000

FULL STORY

PlayStation is celebrating five years of the PS5 with its latest 'It Happens
on PS5' campaign, which sees eye-catching ads popping up around the world.

The ad campaign kicked off last week with a series of strange promotional videos offering three distinct, yet odd, stories, including 'The Greatest
Stunt Jump Ever', which features an oil rig impaled on top of a building; a
man emerging from a sea creature's mouth in 'The Unexpected Catch'; and
finally 'Everyday Problems in Extraordinary Vehicles', which showcased a crashed spaceship in a desert.

Now, Sony is bringing its ads to the real world with bold and creative billboards to celebrate the console's milestone, "with the goal to excite and delight our global community of gamers and remind prospective players what theyre missing because these unforgettable moments, this energyits happening only on PlayStation 5."

"Anchored by a varied lineup of brand creative, this campaign is all about making people feel awe and excitement just like the feeling they get when
they share the incredible experiences happening on PlayStation 5," said Isabelle Tomatis, Vice President, Global Marketing, SIE.

"Were going to be bringing the spirit of these experiences to life, and showcasing what happens when they collide with the real world."

The global campaign will span more than 20 markets, including the US, UK, Japan, Germany, France, Canada, and Australia, and will run from November to December. Audiences can expect to see the promotions across TV and cinema, digital and social platforms, and local activations "designed to drive
regional buzz and attention."

Some of these ads are currently in place, with billboards being spotted
around the UK that evoke the themes featured in PlayStation's initial promo videos.

"Our goal with this campaign is to provoke joy and excitement among the community and capture the emotions they feel when experiencing these unforgettable moments on PS5," Tomatis added.

"With global momentum, bold creative, and a holiday season packed with remarkable content, 'It Happens on PlayStation 5' isnt only a campaign, its a reminder that some of the most unforgettable moments in gaming and culture
are happening now on PS5."

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Link to news story: https://www.techradar.com/gaming/playstation/sony-is-going-whole-hog-on-the-we ird-ad-campaigns-again-with-its-it-happens-on-ps5-campaign-that-youll-get-to-s ee-in-real-life-locations

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