• Chili's trolls fast-food giants as value meals face backlash from price-weary consumers

    From Latest & Breaking News on Fox News to All on Wed Dec 31 11:55:26 2025

    Chili's took aim at fast-food giants this week, mocking so-called "value meals" as Americans show signs of cutting back.
    The casual dining chain made the callout in response to an X post about rising prices on Dec. 29.
    "McDonald's says customers are 'pulling back,'" an X user wrote. "Same with Wendy's. Same with Burger King."
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    The commenter added, "When fast food loses traffic, it's a stress signal. People are tapped out."
    The tweet was a reference to comments by McDonald's CEO Chris Kempczinski that low-income diners are tightening their spending, though the chain has been steadily growing internationally.
    "We continue to see a bifurcated consumer base," Kempczinski told investors during a company earnings call this year.
    "Traffic from lower-income consumers declined nearly double digits in the third quarter - a trend that's persisted for nearly two years."
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    In response to the X user's observation, Chili's criticized fast-food chains for offering "value meals" that don't deliver on their promises.
    "It's finally clocking to y'all that there's no value in 'value meals,'" Chili's posted, adding the hashtag #mcscammed.
    "Reminder that you can get a burger with fries, bottomless chips and salsa and a drink for $10.99 at Chili's," the tweet added.
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    The declaration - and the promise of a full meal for less than $11 - intrigued X users.
    "I've never been to a Chili's. This is very appealing, though," one person wrote.
    "And a margarita of the month for $6," another added. "This has become a tradition [for] my mom and [me]. Once a month, we splurge!"
    A Chili's spokesperson told Fox News Digital that the restaurant chain "offers everyday value against fast-food pricing."
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    Fox News Digital also reached out to McDonald's for comment.
    The social media spat came as price-weary consumers continue to battle rising costs at grocery stores and restaurants alike.
    This August, Hamburger Helper's year-over-year sales rose 14.5% due to consumers gravitating toward the tried-and-true budget meal.
    On social media, "leftover hacks" have proved popular amid high food prices this holiday season.

    https://www.foxnews.com/food-drink/chilis-trolls-fast-food-giants-value-meals-face-backlash-price-weary-consumers